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/* Article */
.article-layout.article-layout-single{grid-template-columns:minmax(0,790px)}
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/* Clean article heading */
.article-hero{padding:165px 0 76px}
.article-hero .shell{max-width:1100px}
.article-kicker{display:flex;align-items:center;gap:13px;margin-bottom:28px}
.article-kicker:before{content:"";width:34px;height:1px;background:#806a83}
.article-hero h1{max-width:960px;font-size:clamp(54px,6.4vw,88px);line-height:.98;letter-spacing:-.058em;text-wrap:balance}
.article-lead{max-width:720px;margin:30px 0 0;font-size:18px;line-height:1.7}
.article-byline{align-items:center;justify-content:flex-start;gap:20px;margin-top:42px;padding-top:20px}
.article-byline time{padding-left:20px;border-left:1px solid #bcb2bc}
.article-conversation,.article-contained{margin-right:0;margin-left:0}
@media(max-width:580px){.article-hero{padding:118px 0 58px}.article-kicker{margin-bottom:22px;font-size:9px;letter-spacing:.1em}.article-hero h1{font-size:clamp(43px,13vw,54px);line-height:1.02}.article-lead{margin-top:24px;font-size:16px;line-height:1.6}.article-byline{align-items:center;flex-direction:row;flex-wrap:wrap;gap:10px 14px;margin-top:32px;padding-top:17px}.article-byline time{padding-left:14px}}

/* Case study */
.large-case-link{width:max-content;margin-top:26px}.case-study-hero{padding-bottom:85px}.case-study-hero h1{max-width:1150px;font-size:clamp(52px,6.5vw,90px)}.case-study-meta{display:grid;grid-template-columns:repeat(3,1fr);margin-top:65px;border-top:1px solid #bcb2bc;border-left:1px solid #bcb2bc}.case-study-meta>div{min-height:145px;padding:24px;border-right:1px solid #bcb2bc;border-bottom:1px solid #bcb2bc}.case-study-meta span{display:block;margin-bottom:28px;color:#776f77;font-size:9px;font-weight:800;letter-spacing:.12em;text-transform:uppercase}.case-study-meta strong{font-family:Georgia,serif;font-size:25px;font-style:italic;font-weight:400;line-height:1.25}.case-summary{background:var(--ink);color:#fff}.case-summary-grid{display:grid;grid-template-columns:.7fr 1.3fr;gap:clamp(55px,9vw,140px)}.case-summary h2,.case-section h2,.case-proof h2{margin:0;font-size:clamp(42px,5vw,68px);font-weight:500;line-height:1.02;letter-spacing:-.05em}.case-summary h2 em,.case-section h2 em,.case-proof h2 em{color:#bca3c1}.case-summary-copy>p{margin:0 0 26px;color:#c8c1c8;font-size:18px;line-height:1.8}.case-outcomes{display:grid;grid-template-columns:1fr 1fr;margin-top:45px;border-top:1px solid #4d474e;border-left:1px solid #4d474e}.case-outcomes>div{min-height:190px;padding:28px;border-right:1px solid #4d474e;border-bottom:1px solid #4d474e}.case-outcomes span{display:block;margin-bottom:35px;color:#9f969f;font-size:9px;font-weight:800;letter-spacing:.12em;text-transform:uppercase}.case-outcomes strong{font-family:Georgia,serif;font-size:32px;font-style:italic;font-weight:400;line-height:1.15}.case-section{background:#fff}.case-section-head{display:grid;grid-template-columns:.62fr 1.38fr;gap:clamp(50px,8vw,120px);align-items:start;margin-bottom:65px}.case-section-head>p{margin:8px 0 0;color:#696269;font-size:17px;line-height:1.8}.case-work{display:grid;grid-template-columns:repeat(2,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}.case-work article{min-height:310px;padding:34px;border-right:1px solid var(--line);border-bottom:1px solid var(--line)}.case-work span{color:#85698b;font-family:Georgia,serif;font-size:17px;font-style:italic}.case-work h3{margin:90px 0 18px;font-size:28px;font-weight:500;line-height:1.1}.case-work p{margin:0;color:#696269;line-height:1.75}.case-result{background:var(--lav-soft)}.case-result-grid{display:grid;grid-template-columns:.75fr 1.25fr;gap:clamp(55px,9vw,140px);align-items:start}.case-result-copy{padding-top:10px}.case-result-copy>p{margin:0 0 25px;color:#5f5960;font-size:18px;line-height:1.8}.case-note{margin-top:40px;padding:30px;border-left:3px solid #85698b;background:#fff}.case-note strong{display:block;margin-bottom:10px;font-size:12px;letter-spacing:.08em;text-transform:uppercase}.case-note p{margin:0;color:#696269}.case-proof{background:#fff}.case-proof-head{display:grid;grid-template-columns:.35fr .75fr 1.1fr;gap:clamp(35px,6vw,90px);align-items:start;margin-bottom:75px}.case-proof-head>p:last-child{margin:7px 0 0;color:#696269;font-size:17px;line-height:1.8}.case-proof-list{display:grid;gap:75px}.case-proof-figure{margin:0}.case-proof-caption{display:grid;grid-template-columns:70px 1fr;gap:20px;max-width:820px;margin-bottom:25px}.case-proof-caption>span{color:#85698b;font-family:Georgia,serif;font-size:17px;font-style:italic}.case-proof-caption h3{margin:0 0 10px;font-size:28px;font-weight:500}.case-proof-caption p{margin:0;color:#696269;line-height:1.7}.case-proof-figure img{display:block;width:100%;height:auto;border:1px solid var(--line);background:#f3f5f8}.case-next{display:flex;align-items:center;justify-content:space-between;gap:40px;margin-top:55px;padding-top:30px;border-top:1px solid #bcb2bc}.case-next p{max-width:650px;margin:0;color:#696269}.case-next .button{flex:none}@media(max-width:820px){.case-study-meta,.case-summary-grid,.case-section-head,.case-result-grid,.case-proof-head{grid-template-columns:1fr}.case-summary-grid,.case-section-head,.case-result-grid,.case-proof-head{gap:45px}.case-study-meta>div{min-height:125px}.case-proof-list{gap:55px}.case-next{align-items:flex-start;flex-direction:column}}@media(max-width:580px){.case-study-hero{padding-bottom:55px}.case-study-hero h1{font-size:46px}.case-study-meta{margin-top:42px}.case-outcomes,.case-work{grid-template-columns:1fr}.case-outcomes>div,.case-work article{min-height:auto}.case-work h3{margin-top:55px}.case-proof-caption{grid-template-columns:42px 1fr}.case-proof-caption h3{font-size:23px}.case-next .button{width:100%}}
.case-work-list{display:grid;grid-template-columns:.62fr 1.38fr;gap:clamp(50px,8vw,120px);margin-top:70px;padding:55px;background:var(--paper)}.case-work-list h3{margin:0;font-size:clamp(35px,4vw,52px);font-weight:500;line-height:1.05;letter-spacing:-.045em}.case-work-list h3 em{color:#85698b}.case-work-list ul{display:grid;grid-template-columns:1fr 1fr;gap:0 32px;margin:0;padding:0;list-style:none}.case-work-list li{position:relative;padding:17px 10px 17px 34px;border-top:1px solid var(--line);color:#5f5960;line-height:1.45}.case-work-list li:before{content:"✓";position:absolute;left:0;color:#85698b;font-weight:800}.case-metric-strip{display:grid;grid-template-columns:repeat(3,1fr);margin-bottom:85px;border-top:1px solid var(--line);border-left:1px solid var(--line)}.case-metric-strip>div{min-height:185px;padding:30px;border-right:1px solid var(--line);border-bottom:1px solid var(--line)}.case-metric-strip strong{display:block;margin-bottom:28px;color:#85698b;font-family:Georgia,serif;font-size:clamp(38px,5vw,66px);font-style:italic;font-weight:400;line-height:1}.case-metric-strip span{display:block;max-width:200px;color:#696269;font-size:12px;line-height:1.5;text-transform:uppercase;letter-spacing:.07em}.case-chart{margin:0}.chart-panel{padding:42px 45px 35px;border:1px solid var(--line);background:linear-gradient(135deg,#faf7f3,#eee5ef)}.chart-top{display:flex;align-items:flex-start;justify-content:space-between;gap:25px;margin-bottom:40px}.chart-top>span{color:#756e75;font-size:10px;font-weight:800;letter-spacing:.12em;text-transform:uppercase}.chart-top strong{color:#85698b;font-family:Georgia,serif;font-size:34px;font-style:italic;font-weight:400;text-align:right}.chart-top small{display:block;margin-top:6px;color:#756e75;font-family:Arial,sans-serif;font-size:9px;font-style:normal;font-weight:700;letter-spacing:.1em;text-transform:uppercase}.traffic-chart,.ai-chart{position:relative;display:grid;grid-template-columns:48px 1fr;height:360px}.chart-scale{display:flex;justify-content:space-between;flex-direction:column;padding:0 10px 34px 0;color:#8a838a;font-size:9px;text-align:right}.traffic-bars{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(14px,3vw,46px);align-items:end;padding:0 clamp(10px,3vw,40px);border-bottom:1px solid #c8bec8;background:repeating-linear-gradient(to bottom,transparent 0,transparent calc(33.333% - 1px),rgba(122,105,126,.13) 33.333%)}.traffic-bar{display:grid;height:100%;grid-template-rows:1fr 34px;align-items:end;text-align:center}.traffic-bar i{position:relative;display:block;height:var(--value);min-height:4px;background:#c9b9ce;border-radius:5px 5px 0 0;transition:filter .2s}.traffic-bar i:after{position:absolute;inset:0;content:"";background:linear-gradient(135deg,rgba(255,255,255,.35),transparent)}.traffic-bar b{position:absolute;z-index:1;top:-28px;left:50%;color:#4d464e;font-size:12px;font-style:normal;transform:translateX(-50%)}.traffic-bar span{align-self:end;padding:12px 0 0;color:#716a71;font-size:10px;text-transform:uppercase;letter-spacing:.08em}.traffic-bar.is-accent i{background:#85698b}.traffic-bar.is-accent b{color:#85698b}.chart-panel-dark{background:var(--ink);border-color:var(--ink);color:#fff}.chart-panel-dark .chart-top>span,.chart-panel-dark .chart-top small,.chart-panel-dark .chart-scale{color:#a9a1a9}.chart-panel-dark .chart-top strong{color:#d8c2dd}.ai-chart{height:315px}.ai-bars{display:grid;grid-template-columns:repeat(18,1fr);gap:clamp(3px,1vw,12px);align-items:end;padding:0 8px 34px;border-bottom:1px solid #5a535b;background:repeating-linear-gradient(to bottom,transparent 0,transparent calc(33.333% - 1px),rgba(255,255,255,.1) 33.333%)}.ai-bars i{display:block;height:var(--value);min-height:3px;background:#9a789f;border-radius:3px 3px 0 0}.ai-bars i:nth-child(-n+5){background:#5f5960}.ai-axis{position:absolute;right:8px;bottom:0;left:48px;display:flex;justify-content:space-between;color:#aaa2aa;font-size:9px;text-transform:uppercase;letter-spacing:.08em}.chart-note{display:flex;align-items:center;gap:10px;margin:24px 0 0;color:#bcb4bc;font-size:10px}.chart-note span{width:24px;height:7px;background:#9a789f}.case-source{margin-top:14px;border-bottom:1px solid var(--line)}.case-source summary{padding:16px 0;color:#6e676e;cursor:pointer;font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase}.case-source summary::marker{color:#85698b}.case-source img{display:block;width:100%;height:auto;margin-bottom:20px;border:1px solid var(--line)}
@media(max-width:820px){.case-work-list{grid-template-columns:1fr;padding:38px;gap:35px}.case-metric-strip{grid-template-columns:1fr 1fr}.case-metric-strip>div:last-child{grid-column:1/-1}.chart-panel{padding:32px 25px 28px}.traffic-chart{height:310px}}
@media(max-width:580px){.case-work-list{margin-top:45px;padding:28px 22px}.case-work-list ul{grid-template-columns:1fr}.case-metric-strip{grid-template-columns:1fr;margin-bottom:60px}.case-metric-strip>div,.case-metric-strip>div:last-child{grid-column:auto;min-height:auto}.case-metric-strip strong{margin-bottom:14px}.chart-top{align-items:flex-start;flex-direction:column;margin-bottom:34px}.chart-top strong{text-align:left}.traffic-chart,.ai-chart{grid-template-columns:35px 1fr;height:270px}.chart-scale{padding-right:5px}.traffic-bars{gap:10px;padding:0 4px}.traffic-bar b{top:-23px;font-size:9px}.traffic-bar span{font-size:8px}.ai-axis{left:35px}.chart-note{align-items:flex-start;line-height:1.5}}
.cases-list{display:grid;gap:34px}.case-education-ai-bars{grid-template-columns:repeat(13,1fr)}.case-auto-ai-bars{grid-template-columns:repeat(15,1fr)}.case-auto-ai-bars i:nth-child(-n+5){background:#9a789f}.case-medical-ai-bars{grid-template-columns:repeat(23,1fr)}.case-medical-ai-bars i:nth-child(-n+5){background:#9a789f}.case-medical-ai-bars i.is-no-data{background:#5f5960}
.traffic-bar{position:relative;display:flex;height:100%;justify-content:flex-end;flex-direction:column;padding-bottom:34px;text-align:center}.traffic-bar span{position:absolute;right:0;bottom:0;left:0;padding-top:12px}

/* Clear, proportional search traffic chart */
.traffic-chart{grid-template-columns:52px 1fr}
.traffic-chart .chart-scale{padding-bottom:34px}
.traffic-bars{position:relative;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:clamp(14px,3vw,46px);align-items:stretch;height:100%;padding:0 clamp(10px,3vw,40px);border-bottom:0;background:none}
.traffic-bars:before{position:absolute;inset:0 0 34px;content:"";background:repeating-linear-gradient(to bottom,rgba(122,105,126,.16) 0,rgba(122,105,126,.16) 1px,transparent 1px,transparent 33.333%);pointer-events:none}
.traffic-bar{position:relative;z-index:1;display:grid;min-width:0;height:100%;grid-template-rows:minmax(0,1fr) 34px;padding:0;text-align:center}
.traffic-bar-track{position:relative;min-height:0;border-bottom:2px solid #9f929f}
.traffic-bar i{position:absolute;right:12%;bottom:0;left:12%;display:block;height:var(--value);min-height:4px;background:#b39fba;box-shadow:0 5px 16px rgba(74,53,77,.12)}
.traffic-bar b{top:9px;color:#342f35;white-space:nowrap}
.traffic-bar.is-accent b{color:#fff}
.traffic-bar>span{position:static;display:block;align-self:auto;padding-top:11px}
@media(max-width:580px){.traffic-chart{grid-template-columns:39px 1fr;height:280px}.traffic-chart .chart-scale{padding-right:5px;font-size:8px}.traffic-bars{gap:8px;padding:0 2px}.traffic-bar i{right:8%;left:8%}.traffic-bar b{top:7px;font-size:9px}.traffic-bar>span{font-size:8px}}

/* Editorial line chart for the clinic case */
.traffic-line-panel{padding:clamp(28px,4.5vw,60px);overflow:hidden;background:#f7f3ef}
.traffic-line-head{display:grid;grid-template-columns:minmax(0,1fr) minmax(250px,.48fr);gap:clamp(35px,7vw,100px);align-items:start;margin-bottom:42px}
.chart-eyebrow{display:block;margin-bottom:20px;color:#85698b;font-size:10px;font-weight:800;letter-spacing:.2em;text-transform:uppercase}
.traffic-line-head h4{margin:0;color:#282329;font-family:Georgia,serif;font-size:clamp(39px,5vw,68px);font-weight:400;line-height:1.02;letter-spacing:-.045em}
.traffic-line-head p{margin:22px 0 0;color:#6f696f;font-size:clamp(14px,1.5vw,18px);line-height:1.55}
.traffic-growth{padding:28px 30px;border:1px solid rgba(133,105,139,.14);border-radius:26px;background:rgba(255,255,255,.48);box-shadow:0 18px 50px rgba(70,54,73,.06)}
.traffic-growth strong{display:block;color:#85698b;font-family:Georgia,serif;font-size:clamp(48px,6vw,78px);font-weight:400;line-height:.9;letter-spacing:-.04em}
.traffic-growth span{display:block;margin-top:15px;color:#3f3940;font-size:15px;line-height:1.35}
.traffic-growth small{display:block;margin-top:20px;padding-top:18px;border-top:1px solid rgba(133,105,139,.15);color:#756e75;font-size:11px;letter-spacing:.03em}
.traffic-line-chart{width:100%;margin-top:5px}
.traffic-line-chart svg{display:block;width:100%;height:auto;overflow:visible}
.traffic-grid line{stroke:#b9b1b8;stroke-width:1;stroke-dasharray:4 5;opacity:.48}
.traffic-scale text{fill:#817a81;font:12px Arial,sans-serif;text-anchor:end}
.traffic-area{fill:url(#traffic-area)}
.traffic-line{fill:none;stroke:#85698b;stroke-width:3;stroke-linecap:round;stroke-linejoin:round}
.traffic-points circle{fill:#85698b;stroke:#f7f3ef;stroke-width:3}
.traffic-points text{fill:#6f5275;font:700 15px Arial,sans-serif;text-anchor:middle}
.traffic-months text{fill:#6d666d;font:12px Arial,sans-serif;text-anchor:middle;text-transform:uppercase}
.traffic-month-cards{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:26px}
.traffic-month-cards>div{min-width:0;padding:22px 24px;border:1px solid rgba(133,105,139,.1);background:rgba(255,255,255,.42)}
.traffic-month-cards span{display:block;margin-bottom:12px;color:#85698b;font-size:9px;font-weight:800;letter-spacing:.18em;text-transform:uppercase}
.traffic-month-cards strong{display:block;color:#2f2a30;font-family:Georgia,serif;font-size:clamp(25px,3vw,38px);font-weight:400;line-height:1}
.traffic-month-cards small{display:block;margin-top:13px;color:#9b949b;font-size:11px}
.traffic-month-cards small.is-up{color:#697a45;font-weight:700}
.traffic-source-note{margin:28px 0 0;color:#aaa3aa;font-size:10px}
@media(max-width:760px){.traffic-line-head{grid-template-columns:1fr}.traffic-growth{max-width:360px}.traffic-month-cards{grid-template-columns:1fr 1fr}.traffic-line-panel{overflow-x:hidden}}
@media(max-width:520px){.traffic-line-panel{padding:28px 18px}.traffic-line-head{gap:28px;margin-bottom:30px}.traffic-line-head h4{font-size:40px}.traffic-line-head p br{display:none}.traffic-growth{padding:24px}.traffic-line-chart{width:calc(100% + 6px);margin-left:-6px}.traffic-scale text{font-size:26px}.traffic-points text{font-size:28px}.traffic-months text{font-size:25px}.traffic-grid line{stroke-width:2}.traffic-line{stroke-width:5}.traffic-points circle{r:10px}.traffic-month-cards{gap:8px;margin-top:20px}.traffic-month-cards>div{padding:18px 15px}.traffic-month-cards strong{font-size:28px}}

/* Search positions chart for the education case */
.case-metric-strip-four{grid-template-columns:repeat(4,1fr)}
.case-metric-strip-four strong{font-size:clamp(34px,4vw,58px);white-space:nowrap}
.positions-panel{padding:clamp(28px,4.5vw,58px);overflow:hidden;border:1px solid rgba(133,105,139,.14);background:#f7f3ef}
.positions-head{display:flex;align-items:flex-start;justify-content:space-between;gap:35px;margin-bottom:35px}
.positions-head>div:first-child>span{display:block;margin-bottom:16px;color:#85698b;font-size:10px;font-weight:800;letter-spacing:.18em;text-transform:uppercase}
.positions-head h4{max-width:650px;margin:0;color:#282329;font-family:Georgia,serif;font-size:clamp(34px,4.5vw,60px);font-weight:400;line-height:1.02;letter-spacing:-.04em}
.positions-growth{flex:none;min-width:210px;padding:22px 25px;border-left:2px solid #85698b;background:#fff}
.positions-growth strong{display:block;color:#85698b;font-family:Georgia,serif;font-size:clamp(32px,4vw,50px);font-weight:400;line-height:1}
.positions-growth span{display:block;margin-top:9px;color:#706970;font-size:11px;text-transform:uppercase;letter-spacing:.06em}
.positions-chart-scroll{overflow-x:auto;overflow-y:hidden;scrollbar-color:#b9aabb transparent}
.positions-chart{display:block;width:100%;height:auto;min-width:760px}
.positions-grid line{stroke:#c9c0c8;stroke-width:1;stroke-dasharray:4 6}
.positions-scale text{fill:#827b82;font:11px Arial,sans-serif;text-anchor:end}
.positions-area{fill:rgba(133,105,139,.13)}
.positions-line{fill:none;stroke:#85698b;stroke-width:4;stroke-linecap:round;stroke-linejoin:round}
.positions-points circle{fill:#f7f3ef;stroke:#85698b;stroke-width:3}
.positions-points circle.is-final{fill:#85698b;stroke:#fff;stroke-width:4}
.positions-points text{fill:#6f5275;font:700 14px Arial,sans-serif;text-anchor:middle}
.positions-points text.is-final{font-size:18px}
.positions-dates text{fill:#706970;font:10px Arial,sans-serif;text-anchor:middle}
.positions-milestones{display:grid;grid-template-columns:repeat(4,1fr);margin-top:22px;border-top:1px solid var(--line);border-left:1px solid var(--line)}
.positions-milestones>div{padding:19px 21px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);background:rgba(255,255,255,.45)}
.positions-milestones span{display:block;margin-bottom:10px;color:#817981;font-size:9px;letter-spacing:.09em;text-transform:uppercase}
.positions-milestones strong{color:#383238;font-family:Georgia,serif;font-size:30px;font-weight:400}
.positions-milestones .is-accent{background:#85698b}
.positions-milestones .is-accent span,.positions-milestones .is-accent strong{color:#fff}
.positions-insights{display:grid;grid-template-columns:repeat(3,1fr);margin-top:28px;border-top:1px solid var(--line)}
.positions-insights>div{display:grid;grid-template-columns:28px 1fr;gap:14px;padding:24px 24px 5px 0}
.positions-insights>div+div{padding-left:24px;border-left:1px solid var(--line)}
.positions-insights span{color:#85698b;font-family:Georgia,serif;font-size:15px;font-style:italic}
.positions-insights p{margin:0;color:#6f686f;font-size:13px;line-height:1.65}
.positions-insights strong{display:block;margin-bottom:6px;color:#353035;font-size:14px;line-height:1.45}
.positions-note{margin:20px 0 0;color:#9b949b;font-size:10px;line-height:1.5}
.case-source-grid{display:grid;gap:18px;margin-bottom:22px}
.case-source-grid img{margin-bottom:0}
@media(max-width:820px){.case-metric-strip-four{grid-template-columns:1fr 1fr}.case-metric-strip-four>div:last-child{grid-column:auto}}
@media(max-width:760px){.positions-insights{grid-template-columns:1fr}.positions-insights>div{padding:20px 0}.positions-insights>div+div{padding-left:0;border-top:1px solid var(--line);border-left:0}}
@media(max-width:580px){.case-metric-strip-four{grid-template-columns:1fr}.positions-panel{padding:27px 18px}.positions-head{flex-direction:column}.positions-growth{width:100%;min-width:0}.positions-chart-scroll{margin-right:-18px}.positions-milestones{grid-template-columns:1fr 1fr}.positions-milestones>div{padding:16px}.positions-milestones strong{font-size:26px}}

/* Twelve-month traffic chart for the education case */
.education-traffic-scroll{overflow-x:auto;overflow-y:hidden;scrollbar-color:#b9aabb transparent}
.education-traffic-chart{min-width:900px}
.education-traffic-area{fill:url(#education-traffic-area)}
.medical-training-traffic-area{fill:url(#medical-training-traffic-area)}
@media(max-width:760px){.education-traffic-scroll{margin-right:-25px}.education-traffic-chart{width:900px}}
@media(max-width:520px){.education-traffic-scroll{margin-right:-18px}.education-traffic-chart{width:850px}.education-traffic-chart .traffic-scale text{font-size:12px}.education-traffic-chart .traffic-points text{font-size:15px}.education-traffic-chart .traffic-months text{font-size:12px}.education-traffic-chart .traffic-grid line{stroke-width:1}.education-traffic-chart .traffic-line{stroke-width:3}.education-traffic-chart .traffic-points circle{r:7px}}

/* Google rankings snapshot for the soundproofing case */
.rankings-panel{padding:clamp(28px,4.5vw,58px);border:1px solid rgba(133,105,139,.14);background:#f7f3ef}
.rankings-head,.rankings-list>div{display:grid;grid-template-columns:minmax(0,1fr) 100px;gap:25px;align-items:center}
.rankings-head{padding:0 22px 17px;color:#817981;font-size:9px;font-weight:800;letter-spacing:.13em;text-transform:uppercase}
.rankings-head span:last-child{text-align:center}
.rankings-list{border-top:1px solid var(--line);border-left:1px solid var(--line)}
.rankings-list>div{min-height:76px;padding:15px 22px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);background:rgba(255,255,255,.48)}
.rankings-list span{color:#4e484e;font-size:15px;line-height:1.4}
.rankings-list strong{display:grid;width:46px;height:46px;place-items:center;justify-self:center;border-radius:50%;background:#85698b;color:#fff;font-family:Georgia,serif;font-size:24px;font-weight:400}
.rankings-panel-compact{margin-top:32px;padding:0;border:0;background:transparent}
@media(max-width:580px){.rankings-panel{padding:25px 17px}.rankings-panel-compact{padding:0}.rankings-head,.rankings-list>div{grid-template-columns:minmax(0,1fr) 58px;gap:12px}.rankings-head{padding-right:10px;padding-left:10px}.rankings-list>div{min-height:68px;padding:12px 10px}.rankings-list span{font-size:13px}.rankings-list strong{width:40px;height:40px;font-size:21px}}

/* Contextual lead capture blocks inside blog articles */
.article-lead-capture{margin:64px 0;padding:clamp(28px,5vw,48px);border:1px solid #d5cad7;background:var(--lav-soft);font-family:Arial,"Helvetica Neue",sans-serif}
.article-lead-capture__eyebrow{display:block;margin-bottom:16px;color:#806a83;font-size:9px;font-weight:800;letter-spacing:.14em;text-transform:uppercase}
.article-lead-capture h2{max-width:680px;margin:0 0 14px;font-size:clamp(31px,4vw,47px)}
.article-lead-capture__intro{max-width:650px;margin:0 0 28px!important;color:#625b63;font-size:15px;line-height:1.65}
.article-lead-capture__fields{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.article-lead-capture label{display:block;color:#615b61;font-size:11px;font-weight:700}
.article-lead-capture input{display:block;width:100%;margin-top:8px;padding:15px 0;border:0;border-bottom:1px solid #a99ba9;background:transparent;color:#332e33;font:16px Arial,"Helvetica Neue",sans-serif;outline:0}
.article-lead-capture input:focus{border-color:var(--plum)}
.article-lead-capture__actions{display:flex;align-items:center;gap:24px;margin-top:26px}
.article-lead-capture__actions .button{flex:none}
.article-lead-capture__actions a:not(.button){color:#6c626d;font-size:11px;font-weight:700;border-bottom:1px solid #a99ba9}
.article-lead-capture__trust{display:block;margin-top:15px;color:#7b737b;font-size:10px}
.article-service-cta{display:grid;grid-template-columns:minmax(0,1fr) auto;align-items:end;gap:32px;margin:80px 0 0;padding:clamp(30px,5vw,50px);background:var(--plum);color:#fff;font-family:Arial,"Helvetica Neue",sans-serif}
.article-service-cta>div>span{display:block;margin-bottom:16px;color:#d8cddd;font-size:9px;font-weight:800;letter-spacing:.14em;text-transform:uppercase}
.article-service-cta h2{max-width:650px;margin:0 0 14px;color:#fff;font-size:clamp(32px,4vw,48px)}
.article-service-cta p{max-width:650px;margin:0!important;color:#ded5df;font-size:15px;line-height:1.65}
.article-service-cta .button{white-space:nowrap}
@media(max-width:700px){.article-lead-capture__fields,.article-service-cta{grid-template-columns:1fr}.article-lead-capture__actions{align-items:flex-start;flex-direction:column;gap:16px}.article-lead-capture__actions .button,.article-service-cta .button{width:100%}}
@media(max-width:580px){.article-lead-capture{margin:48px 0;padding:27px 20px}.article-lead-capture h2{font-size:32px}.article-service-cta{margin-top:60px;padding:30px 22px}.article-service-cta h2{font-size:34px}}

/* Comparison table inside AI Search articles */
.article-comparison-scroll{margin:42px 0 58px;overflow-x:auto;border:1px solid var(--line);scrollbar-color:#b9aabb transparent}
.article-comparison{width:100%;min-width:720px;border-collapse:collapse;font-family:Arial,"Helvetica Neue",sans-serif;font-size:14px;line-height:1.6}
.article-comparison th,.article-comparison td{padding:22px 24px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);text-align:left;vertical-align:top}
.article-comparison tr:last-child th,.article-comparison tr:last-child td{border-bottom:0}
.article-comparison th:last-child,.article-comparison td:last-child{border-right:0}
.article-comparison thead th{background:var(--plum);color:#fff;font-size:10px;letter-spacing:.1em;text-transform:uppercase}
.article-comparison tbody th{width:20%;background:var(--lav-soft);color:#443d45;font-size:15px}
.article-comparison td{color:#625b63}
.article-comparison code{padding:2px 5px;background:#ece6df;color:#5f4664;font-size:12px}
@media(max-width:580px){.article-comparison-scroll{margin-right:-20px}.article-comparison th,.article-comparison td{padding:18px 20px}}
.article-body :where(p,li) a,.inline-link{color:#785f7c;text-decoration-line:underline;text-decoration-thickness:1px;text-underline-offset:.18em;text-decoration-color:currentColor}.article-body :where(p,li) a:hover,.article-body :where(p,li) a:focus-visible,.inline-link:hover,.inline-link:focus-visible{color:#4a354d;text-decoration-thickness:2px}
